Sony X720E HDR TV Review – Best Smart TV Buying Guide

Sony X720E

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Sony X720E is the best 4K HDR TV developed by Sony Company. Sony X720E is an entry-level TV with good features for the market. The Sony company always understand the user requirements and develop new techniques with upgraded features and also with the attractive design quality. This model has a drawback which lacks with less features compared to the other sony models but they provide an opera TV app store where we can download the apps and use it with other features which are very helpful.

Sony X720E delivers decent and clear image quality to the user. And it has a low input lag which helps gamers to experience a great display to play video games. Sony X720E is well suitable for PC monitors because of the screen resolution and the size of the screen. The motion handling is very good in this model and also has a very good response time. It is better put in a brighter environment because of the mediocre picture quality in a dark room where the less uniform blacks are not going to be a problem.

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  • Looks good even if viewed from the sides
  • SDR pictures are good
  • Simple, Android-free menus
  • Attractive, space-saving design
  • It’s SUPER affordable
  • Low input lag is great for gaming


  • Poor HDR black levels
  • Limited HDR color performance
  • Lacks brightness with HDR
  • Relatively limited smart services
  • Limited app selection
  • Blacks aren’t uniform.


The design quality of sony X720E is very attractive. It is lightweight and feels 100 percent plastic when you are setting up. Yet when you look at its angular, minimalist design from a typical viewing distance, you don’t really feel aware of this flimsiness. The open frame display provides this illusion of performance particularly excellently. It’s nice to find the 55X720E using a centrally mounted stand rather than edge-mounted feet too since this means you don’t need to find a particularly wide bit of furniture to put it on.


  • Screen sizes available: 43, 49, 55, 65 inches
  • 4K: Yes
  • HDR: Yes (HDR10, HLG HDR – but only via HDMI)
  • Panel technology: LCD
  • Smart TV: Yes, Proprietary system
  • Curved: No
  • Dimensions: 1232(w) x 717(h) x 57(d) mm
  • 3D: No
  • Inputs: Three HDMIs, three USBs, Ethernet, Wi-Fi, optical audio output, Aerial port; composite video port

Picture quality:

Movies: Subpar Television in a darkroom to watch movies. The black regions of the screen can look blotchy while sitting directly in front, which causes letterboxes to be very distant. The low contrast often reduces the depth of the picture and gives a flatter look to the picture.

TV Shows: A good choice to view the tv shows in a bright room. The X720E gets decently bright to well overcome distortions and is safe from any temporary retention of images. Unfortunately, fans of the soap opera influence may be disappointed by its ability to interpolate on the motion.

Sports: Good sports-watching TV. The grays and colors of the Sony X720E are relatively standardized, and sports fields and ice rinks appear clean and clear from blotchiness. The wide viewing angle of the TV is also perfect for game day parties with friends where people watch from the sides of the Screen.

Video Games: Good tv for video gameplay. The low input lag of the Sony X720E and excellent motion handling make the games sensitive and interactive. Also if it is just 60 Hz, it can flicker much more to reduce motion blur.

HDR movies: Subpar option for movies with HDR. Although the X720E has some support for HDR formats, it can’t show a broad variety of colors and can’t be bright enough to exhibit a decent HDR effect.

HDR Gaming: Mediocre to gaming with HDR. While its input lag remains low across types of inputs, the restricted HDR features of the X720E suggest you won’t see much of a difference while playing HDR games.

PC Monitor: Good tv to use as a monitor. For smooth text, it supports essential resolutions like [email protected] with 4:4:4. Combined with its low input lag, reduced motion blur, and large viewing angle, this allows a PC display ideal for almost any uses. It’s only missing support for competitive gaming at a refresh rate of 120hz.

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The response time for the X720E is strong, contributing to short trails following objects in motion. It is perfect for looking at fast-paced content. The response of the LCD panel is close to that of the X800E, but this TV overdrives the pixels more, which induces some overshooting in all transitions from low to high.

Unlike many other Sony TVs, the X720E does not flicker, and rather shows a complete frame for each image. Under low backlight conditions, oscillations at a frequency of 10 kHz occur, but this is much too quick to be visible without advanced equipment. The absence of flicker renders action look somewhat smoother which results in blurred persistence.


The SonyX720E is the best 4k TV and it is well suitable for especially PC monitor and to watch sports and TV shows. It produces an outstanding performance in its quality and delivers a high range of image quality. If the user is viewed from different angles the view position is great and supports with high clarity and clear image.

Nearly every new TV released this year has a scope of 4k. Unless there’s a specific cause you’re searching for a 1080p TV, one of the 4k designs on the company should be ready to satisfy your requirements.

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